We’ve officially reached Peak Millennial.

Holiday Inn Express has managed to combine the two things the youngs love most—selfies and brunch—into the Pancake Selfie Express, a van where you can get your face laser-printed onto a pancake.

It is as Harry Carey has foreseen.

The whole thing is so dumb yet genius that I felt compelling to write about it even though it’s a marketing gimmick and free advertising for a hotel chain, but hey, pancakes, so who cares.

The Pancake Selfie Express will be at Baxter Street Bookstore until 1 p.m. Friday and Saturday from 9 a.m.–noon on the SEC Nation set at Myers Quad and 1:30–4:30 p.m. at Creature Comforts. (The SEC Network will be broadcasting from Athens Saturday for the Georgia-Tennessee game, which is this week's 3:30 p.m. game on CBS.)

As an added bonus, former Georgia quarterback David Greene will be along for the ride from 11 a.m.–noon Saturday.