The Red & Black set off a shitstorm today when, in an editorial decrying the failure of several local businesses, it falsely reported that the popular locally owned bookstore Avid is closing (it has since been corrected online).

We feel bad for Janet Geddis and crew for having to deal with this, but the panicked Avid Twitter feed is still pretty entertaining reading:

@redandblack Um, we have no plans of closing. EVER. Where did you get this info? http://t.co/q5fqfpyKCB

— Avid Bookshop (@AvidBookshop) November 14, 2013

DON'T FRET: There's apparently a rumor we may close. This is not true *in the least.* We plan on being here for a LONG time & are THRIVING.

— Avid Bookshop (@AvidBookshop) November 14, 2013

@athenschocolate If you can, please delete the RT from @athensgeorgiaa you sent out at 10:42am. My customers are freaking out over the...

— Avid Bookshop (@AvidBookshop) November 14, 2013

Arrgh, and the @redandblack website won't let me log in to post a comment saying the rumor is false! Called the paper right away; hope...

— Avid Bookshop (@AvidBookshop) November 14, 2013

.@athensgeorgiaa Hi! Please tell your followers we have no plans of leaving #Athens. The rumor is unfounded.We're here for the long haul! ;)

— Avid Bookshop (@AvidBookshop) November 14, 2013

@UGAPress Oh, we are so incredibly frustrated right now. Our awesome customers are so worried for NO REASON. <3 y'all!

— Avid Bookshop (@AvidBookshop) November 14, 2013

Anyway, we're glad Avid isn't closing, and we hope the kidz at the R&B learned not to report a rumor unless, y'know, you call the person involved and confirm it first.