What more can be written about RiFF RAFF (born Horst Christian Simco and also known as Jody Highroller, in case the one moniker wasn't silly enough)? The guy is a maniac. His backstory is a novel unto itself. He has an unhealthy obsession with pop culture, and pop culture has an unhealthy obsession with him. His fashion sense is beyond the pale. His associates include Diplo and Andy Milonakis. He may or may not have directly inspired James Franco's character in Spring Breakers. Most importantly, he raps. And—this fact is often lost under all the surface-level virality—he's actually kinda, sorta not half-bad at it. His upcoming debut, Neon Icon, is said to feature a who's-who of hip hop, including Drake, Mac Miller, 2 Chainz and Action Bronson. 'Cause, see, the guy is dead serious. Or is he?