Hotel Indigo had the audacity to come right into downtown Athens with a cool, affordable, friendly, super modern, sleek, comfortable hotel attuned to music and art. They knew exactly what they were up to, and they quickly made Hotel Indigo a part of the scene. It's the kind of place where you want to stop by for a drink or to hear live music, whether or not you're staying there, though even local people stay there from time to time, just for the fun of it. (Winner: Favorite Hotel)

Zoom Works has the photographic power to make the memories of your wedding stand out even more than the occasion itself, and that’s what good photography is all about. You’re not getting pictures made; you’re creating the story of your wedding or your party or other special occasion. Maybe it's like designing your own dream: you write the plot line; Zoom Works produces the visuals, starring you. (Winner: Favorite Photography Studio)

Rubber Soul Yoga Revolution is so serious about yoga that it’s funny. Cal Clements leads a staff who vary in their approach to yoga but not in their belief that meditation in action leads to the centered life in a healthy body. Or, as they put it in their mission statement: "Rubber Soul Yoga Revolution intends to provide community-based yoga at a price affordable to all. We define 'yoga' broadly, to include many disciplines, including meditation, healthy lifestyle and performing arts." Located in the Leathers Building on Pulaski Street. (Winner: Favorite Yoga Studio)

Canopy Studio has for 10 years put Athenians of all ages up in the air, discovering that fitness can be exhilarating. Exercise, discipline and performance combine to provide a healthful sense of daring accomplishment, which can be shared during such public performances as the recent "ROAM" and through Canopy's after-school outreach program. You've got to admit that hanging upside down while flying gracefully through the air beats pushups. (Winner: Favorite Creative Class)