COLORBEARER OF ATHENS, GEORGIA LOCALLY OWNED SINCE 1987
July 25, 2012

Team Clermont Summer Showcase and Prom

w/ Bear in Heaven, The Olivia Tremor Control, Crooked Fingers, Akron/Family and more

Bear in Heaven

After several years of dormancy, the Team Clermont Summer Showcase and Prom returns this week with some of the biggest names in independent music. And it's not just any old showcase; this one marks the local promotional firm's 15th anniversary.

"We tapped into… a lot of people we've worked with over the years," in order to put together this year's event, says Team Clermont radio promoter Steve Hendriksen. "We're pretty stoked… This is gonna be the biggest one we've ever done."

The two-night Showcase lineup of bands at the Georgia Theatre seems to confirm that sentiment. Bear in Heaven, the Brooklyn-based electro-psych group with Georgia ties, is currently enjoying a massive wave of success, while names like Akron/Family and Dent May are likewise instantly recognizable in indie circles. Other out-of-towners performing include Philly math-poppers Pattern Is Movement and breezy Houstonians Wild Moccasins. Local acts Crooked Fingers and The Olivia Tremor Control will also play rare hometown gigs.

At Saturday's Back to the Future-themed Prom at the Melting Point, DJ Mahogany will spin a dance set after Atlanta's Yacht Rock Revue does its beloved '80s-covers thing.

Publicist Alyssa DeHayes explains that the goal is balance. "We work on a national scale and have clients abroad. But we also work with a ton of Athens artists… To me, it's a really cool way to balance the things we're doing nationally [with] the things we're doing here at home."

The Showcase is an only-in-Athens sort of event that owes its return, in part, to the reopening of the Georgia Theatre. "It was just kind of this perfect match," says Hendriksen. "Taking a couple years off, getting to re-form the Showcase and change things up, and [doing] it at the biggest, most premier venue in town—it seemed like the perfect fit."

Both Hendriksen and DeHayes stress that both Showcase and Prom are open to the public. "We're hoping to get a massive turnout," says Hendriksen. Chances are, with that lineup, they will.

comments