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To prepare for the public phase of the comprehensive capital campaign and based on input from many members of our community, we moved forward with updating the university’s visual identity. We worked with the elements that are in the 1989 logo, including the strong colors, the iconic Arch and the university’s founding date. The updated logo and a system for its use is intended to better align the university and to build greater recognition of the university’s positive impact throughout the state, nation and world.

As part of this process, we built upon prior work conducted and engaged the community through a series of listening sessions and direct outreach to students and alumni. We continue to engage the community as we develop guidelines and tools.

Hobson-Pape is UGA's Vice President for Marketing and Communications.