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September 23, 2014

Spotify Study: UGA Students Really Like The Dirty Guv'nahs, Sleep 10 Hours a Night

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The Dirty Guv'nahs

Last week, Spotify published a study ranking the top 40 "most musical universities in America," based on the number of students who signed up for the streaming service's half-off student deal last semester. The University of Georgia barely made the cut, coming in at No. 40.

For each school, Spotify broke down its distinct listening characteristics, including the most-played artists and songs, peak listening hours and the times students went to bed and woke up, according to their streaming habits. 

Among the revelations about UGA students: They really, really like Knoxville, TN-based roots-rock band The Dirty Guv'nahs, who came in at No. 1 on the "distinctive artists," "popular artists" and "distinctive tracks" lists.

UGA students, as is the case with most of the top 40 schools, also tend to gravitate heavily toward centrist, chart-topping pop like Iggy Azalea, Drake, Calvin Harris and Ariana Grande, which begs the question of why they're not just, y'know, listening to the radio.

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According to the study, UGA students go to bed earlier but wake up later than the average, clocking an impressive nine hours and 45 minutes of sleep per night. 

Among the study's other findings, according to the article:

  • In “the city that never sleeps,” listening patterns indicate that NYU students get an hour’s less sleep on average. They also listen to more slowcore and hipster playlists.
  • University of Colorado Boulder students play our study-oriented Focus playlists the most. They’re also top streamers of Relax.
  • Texas A&M appears to follow fads and trends less than the other schools.
  • Northeastern students enjoy metal, jazz, and Christian music, but not juggalos or listening at night.
  • Ohio State listens to the most classical.
  • You can find fans of fast skatepunk music at Purdue.
  • Students at the University of Alabama listen to country music at about twice the average rate (right). They also listen more to sleep-themed playlists.
  • Brigham Young goes to bed the earliest and wakes up the earliest, which might have something to do with its midnight visitor curfew (1:30am on Fridays).

Also worth noting: Georgia Tech students listen to a lot of Mumford & Sons, because haha of course they do.

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