A mysterious joint venture between Committee Entertainment and AMP—two organizations also involved in the similarly college-minded Life in Color party series—the Rivalry Music Festival will take place next Friday, Sept. 6 on land owned by Spring Valley EcoFarms. (That's the weekend of the South Carolina game, in case you were wondering.) The headliner for the Athens event? Pittsburgh weed-rap phenom Wiz Khalifa.

A ton of other bands—local and otherwise—will also perform, including Reptar, Stokeswood, Savoy, Machines Are People Too and many more. See the full lineup on the Facebook event page, which also promises "round trip shuttles for only $8" that will take you from downtown to the festival and back.

From the event page:

Rivalry Music Festival is the nation's premier tailgate, hosted on weekends of colleges biggest games. Decades old rivalries bring about the greatest memories for alumni, students, and fans of all ages. the experience of RMF is designed to be enjoyed by fans of both teams, as they come together for a day of fun, tradition, and live music.

Still reading? Tickets are available here.

So. The total lack of PR push (absent a few flyers seen around town) and general WTF-ness of a giant festival happening in something called the "1-800-IF-IN-PAIN Music Park" (a call to that number was met with an error message) aside, this looks like… a fun time? I guess? Is this thing even real? Where am I? We've put a call into ACC and festival organizers to get the scoop.

UPDATE: It's real, but not quite set in stone just yet. ACC Central Services Director David Fluck says the Rivalry Festival's special event permit is not done but close to being issued.