COLORBEARER OF ATHENS, GEORGIA LOCALLY OWNED SINCE 1987
April 2, 2015

UGA Sold Its TV Station

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The University of Georgia has sold its TV station to a Maryland company.

Marquee Broadcasting paid $2.5 million for the station, which has hemorrhaged money ever since UGA bought it seven years ago. 

Marquee also owns WMDT, an ABC/CW/Me-TV affiliate in Salisbury, MD.

“We plan to provide quality programming for the whole family to enjoy and look forward to serving the community,” company president Patricia Lane said in a news release.

The Federal Communications Commission is expected to approve a transfer of the license this summer.

Under ex-Grady College dean Cully Clark, UGA purchased the station, a Toccoa CBS affiliate formerly known as WNEG, in 2008 for $1.4 million, with the intent of continuing as a commercial entity airing local news and UGA sports and events.

The economy cratered around the time of the purchase, though, and the station, renamed WUGA, quickly ran through $5.8 million set aside to get it off the ground.

In 2011, administrators shut down the professionally produced nightly news, laid off 17 people and entered into a partnership with Georgia Public Broadcasting.

WUGA stopped airing any locally produced content and laid off six more staffers last April, after a study commissioned by UGA President Jere Morehead found that it lost more than $800,000 the previous year.

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